Jointlymedia

Elevating a brand by establishing an emotional connection with the traveler.

Brand positioning / Communications / Design strategy

CBDL were asked to help give Paramour Pursuits a new brand positioning look and feel to highlight the platforms unique aspects. Following our extensive research of the brands environment, we defined the Experiential Travel market as “a search without soul” – spectacular environments and offerings but no soul.

We developed an online prescence that focusses on feeling from the very second you land on the site. Aimed at the individuals who want food and mystery at the core of their travels. We worked with the material provided by Megan Eloff as well as the influence of legendary chef Francis Mallmann to create a comperhensive brand vision – navigating the senses counter-clockwise in order to land at new beginings – NWSE.

Paramour’s visitors become travelers from the moment they go and explore NWSE, immersing them in the environment with carefully selected color palets and immersive parallaxing. All while maintaining record high performance ratings, non lower than 99%.

Our award winning strategic and creative work will help Paramour Pursuits achieve full bookings for the coming years.

Jointlymedia

Elevating a brand by establishing an emotional connection with the traveler.

Brand positioning / Communications / Design strategy

Client

Case

Paramour Pursuits Brand Rollout

CBDL were asked to help give Paramour Pursuits a new brand positioning look and feel to highlight the platforms unique aspects. Following our extensive research of the brands environment, we defined the Experiential Travel market as “a search without soul” – spectacular environments and offerings but no soul.

We developed an online prescence that focusses on feeling from the very second you land on the site. Aimed at the individuals who want food and mystery at the core of their travels. We worked with the material provided by Megan Eloff as well as the influence of legendary chef Francis Mallmann to create a comperhensive brand vision – navigating the senses counter-clockwise in order to land at new beginings – NWSE.

Paramour’s visitors become travelers from the moment they go and explore NWSE, immersing them in the environment with carefully selected color palets and immersive parallaxing. All while maintaining record high performance ratings, non lower than 99%.

Our award winning strategic and creative work will help Paramour Pursuits achieve full bookings for the coming years.

Some of our cases.